I started researching different ferry companies and their advertising options. Red Jet is the ferry service I use most often when visiting family or going shopping, mainly because it’s the fastest option, the cleanest, and has the newest boats. Many tourists also choose Red Jet due to its better reviews.
While browsing their website, I found a section called “Onboard Advertising,” which lists the various advertising options available, along with their prices. I looked into this further and found it interesting to see the range of advertisement opportunities—many of which I hadn’t noticed before when boarding the ferries myself.
Mind Map For My Development
Red Jet -
Each year we welcome an impressive 2.9 million customers through our terminals, ticket offices, and on board our vessels.
If you’re looking to advertise your products or services to a specific demographic or wish to include our customer base in a regional or national campaign, we can help you to find a solution.
Our advertising options include HD digital screens in terminals and on board ferries, banners, print and more.
When I looked through the advertisement options, I saw that digital screens are available on both vehicle and foot-passenger ferries, allowing for either video or static ads of up to two minutes. I checked the pricing, and the cheapest option was £630 for just 10 seconds. Since I’m not prepared to invest that much just to see how my film would look on the ferries, I decided on an alternative approach.
Using stock images from the Red Jet website, I plan to superimpose my film onto their screens in After Effects. This will give me a visual mock-up of how it could theoretically appear as an advertisement.
Even though digital screens seemed like the obvious choice for advertising on Red Funnel, I realized there are other options worth exploring. One option is the Isle of Wight guide, which is a large A4 booklet that visitors can pick up and look through while sitting on the ferry for an hour. Another interesting opportunity is the murals on the ferries, which are located at the top of each of the six stairwells that connect the car section to the passenger section. There are also murals hung outside the café, which could be a great place to display my work.
Other advertising options include terminal advertising—flyers displayed in the Southampton terminal, which are about 12 feet tall and 10 feet wide—and digital posters hung around the ferries. There are also tree banners above the car entrances, which could be used for branding, and a 18-meter-long maze banner where you can place your logo while people queue to board the ferry. Additionally, there are walkway digital posters—A3-sized digital posters placed in the walkways leading to the ferry—and floor stickers placed along the queuing area.
With so many possibilities, I plan to experiment with these options and have fun exploring different ways to showcase my film. Since the film is already complete, this will be more of a development exercise to see how it could potentially work in different advertising formats.
Solent Agency (n.d.) Wightlink advertising. Available at: https://solent.agency/wightlink-advertising/ (Accessed: 25 March 2025).
Red Funnel (n.d.) Isle of Wight ferry facilities. Available at: https://www.redfunnel.co.uk/isle-of-wight-ferry/facilities (Accessed: 25 March 2025).