Summarising this lecture subject - Communication is not just about words, symbols, context, and cultural understanding play a big role. Every message has both a literal meaning and a deeper, symbolic meaning.
Symbols are powerful because they carry meanings beyond their physical form. They are shaped by culture, history, and personal experiences.
Examples:
Meaning is not fixed; it depends on the receiver as much as the sender. People interpret symbols differently based on their background.
Example:
Context changes meaning, the same symbol or word can mean different things in different settings.
Examples:
Encoding: How a sender packages a message using symbols, words, images, etc.
Decoding: How the receiver interprets it.
Miscommunication happens when encoding and decoding don’t match.
Graphic design Uses symbols effectively to communicate brand identity. Where as Film & animation uses visual storytelling relies on symbolism to convey deeper meaning. And Advertising, Companies often use colour, typography, and imagery to evoke emotions and messages.
Symbolism is everywhere in communication. Always consider your audience, context, and potential interpretations to ensure your message is clear and effective.