How did we get here? Lecture by Maziar Raein
The Evolution of Graphic Design, focusing on the impact of technology and cultural shifts.
Key Concepts Covered:
- The Impact of Technology: How technology, particularly the invention of computers, have transformed graphic design. The shift from specialized roles (designer, typesetter, printer) to the designer overseeing the entire production. Increased demand on designers to understand coding and other technical skills they otherwise wouldn’t have.
- Graphic Design History: The importance of understanding the history of graphic design, like past practices, tools, and influential figures. The importance of research and learning from experienced practitioners.
- Cultural Influence: How culture and politics shape design trends. For example, the influence of punk on graphic design in the 70s and 80s, the rise of branding and logo design, and the reaction against modernism. The focus on local impact within a globalized world.
- Designer's Role: The new expectations of graphic designers, from specialized craftspeople to multi-skilled individuals who can conceptualize, design, and produce work. The importance of self-initiated projects, collaboration, and engaging with broader societal issues. The increased level of craftsmanship among young designers.
Important Examples or Case Studies:
- Barney Bubbles and Jamie Reid: Examples of designers influenced by the punk movement.
- Sister Corita Kent: An independent and revolutionary designer working for social causes.
- Derek Birdsall and Richard Hollis: Authors of influential design history texts.
- Pentagram: A design group representing the rise of branding and logo design.
- Phil Baines: A designer whose work is historically referential.
- Bea Feiler: A graphic designer working in America in the 60s, known for her image-based work in fashion magazines.
- Margaret Calvert: Known for her work on British road signage.
- Bruno Munari: A modernist designer who celebrated imagery.
- Wolfgang Weingart: A postmodernist designer known for his experimental typography and use of historical references.
- Ray Gun and Emigre Magazines: Examples of publications challenging universal design principles.