John Berger – Ways of Seeing, Episode 1 (1972)

Cameras Changed How We See Art. Before cameras, you had to visit a painting in person and now, images can be copied and seen anywhere (books, screens, ads). This changes how we experience art as it’s no longer tied to one special place.

The Meaning of Art Can Change. A painting’s meaning depends on where and how we see it. Adding music, text, or putting it next to other images can change how we feel about it.

Who Controls What We See? In the past, only a few people decided what art was important. Now, media and advertising use art in ways that weren’t originally intended.

Art Can Sometimes Feel Distant or Exclusive by Museums and experts. Sometimes they make art feel mysterious or hard to understand, but art is part of everyday life and should be accessible to everyone.

Copies vs. Originals. Seeing a painting in person feels different from seeing a copy. But copies are really important as they also let more people enjoy art, even if they change its original meaning. Now, people can see artwork from the other side of the world. Art isn’t just about the image it’s about how, where, and why we see it. Technology makes art more available but also changes its purpose.

Sketchbooks; The Hidden Art of Designers, Illustrators and Creatives.

Frederique Daubal is a freelance graphic designer from France. She often Collaborates on experimental ideas.

“My sketchbooks allow me to be free, to express myself without boundaries. In a way my sketchbooks are far removed from the reality, as everything can be included as quality is now important.”

Paulus Dreibholz is a Typographer and graphic designer from Austria. Although he is now a lecturer living and teaching Applied Arts in Vienna.

“I began using sketchbooks when studying graphic design. We were encouraged to keep a visual diary, a record, a journal of some sort. It was not so much a tool, more a playground, a collection of bits and bobs produced while working on a project.