How do we Generate Ideas lecture by Susanna Edwards.
Key Concepts Covered.
- Design Process: The design process isn't a straight path, it changes based on the project, client, and user needs.
- Double Diamond Model: A four-step framework (Discover, Define, Develop, Deliver) that helps structure the design process.
- Thinking Hats: A decision-making tool where each hat presents a different way of thinking (facts, emotions, risks, benefits, creativity, and organisation).
- Thinking Fast and Slow: Two types of thinking, fast and intuitive (System 1) vs. slow and logical (System 2).
- Design Methods Movement: How design processes have evolved, including Bauhaus influences and models by Bruce Archer and Brian Lawson.
Examples and Case Studies
- Bauhaus: A famous design school that emphasised the connections between different design elements.
- Design Council Research: A study of top design teams showing the challenges of creating a universal design process.
- Bruce Archers Model: A step-by-step approach to design, from research to final presentation.
- Brian Lawsons Diagram: An early attempt to map out how designers work.
- Thinking Example: A picture of an angry woman vs. a math problem was used to show the difference between fast and slow thinking.
My Reflection
This lecture highlighted how generating ideas isnt a linear process but one that shifts depending on context. The different models and methods, like the Double Diamond and Six Thinking Hats, show that creativity can be structured in various ways. I found it interesting how historical approaches, like Bauhaus and Bruce Archers approaches, still influence modern design thinking. The contrast between fast and slow thinking also made me reflect on how I personally approach problem-solving, sometimes relying on intuition, other times needing a more methodical approach.