Lecture Introduction
“This lecture outlines the core operational and functional aspects of design practice and business. This is a very large field of study. We will be outlining the basic principles so that you may explore methodologies and account handling processes that are personal to your own ambition.
The format of this lecture is a filmed panel discussion, with participants representing different types of creative practice: AGENCY; COLLECTIVE; STUDIO; FREELANCER.
Through a series of short case studies, each panellist showcases a way of managing a particular project, their business model, their personnel structure, and their methodology for maintaining an effective project, alongside successful financial management.
Watch the lecture video below and make notes in your blog. Reflect upon these ideas, and use them as a springboard into your own investigations. Use the Ideas Wall freely to discuss, ask questions and share ideas.”
ustwo – Neef Rehman
- ustwo is a digital product studio that works with big clients like Google and American Express.
- Started by two friends in London, now a global company with over 250 staff.
- They work in three ways: client services, creating their own products (like the game Monument Valley), and investing in other creative companies.
- Their model is about diversification—so if one area (like client work) slows down, the others keep the business strong.
- They use a “coach” role in every project to help manage both client relationships and team wellbeing.
- Their investment model is different: instead of taking equity, they do revenue share agreements, helping companies stay independent.
Studio Moross – Kate Moross
- Kate started the studio solo in 2012, now it’s a full team working on design and video.
- They focus on clients they enjoy, mainly in music, festivals, TV, and live performance (e.g. Sam Smith, Spice Girls).
- The studio values wellbeing: 35-hour work weeks, paid lunches, and shared bonuses.
- They use a mix of pricing models: by-the-hour, fixed rates, high-exposure projects (which pay more), and purposefully low-profit projects (for charities or favours).
- Work comes in through repeat clients, Kate’s personal outreach, and their reputation.
- They prefer a flat hierarchy and creative freedom, choosing the right person for each job regardless of title.