Lecture 2 - Delivering Creative Services

Part 2: Featuring: Axel Peemoeller and Rita Matos, New Studio

Snapshot

New Studio is an international collective of designers and creative practitioners that operates as a conceptual group, allowing members to work together on projects while maintaining their individual freedom and autonomy, with the goal of evolving together and contributing to the common good.

Key findings

The key findings are that New Studio operates as a conceptual group, allowing members to work together on projects while maintaining their individual freedom and autonomy. The collective values transparency, with members contributing to the common good and working together to evolve.

It just came to a point where I couldn’t do just the 2 things, freelancing and a full- time job, so I just, I decided to make the move and go full freelance

New Studio people, kind of, like, knew about my work or found me on the internet. They reached out to me and Axel asked me if I was down to go to New York for a little bit to just see how were, like, how we could work together, how we could collaborate

[Axel] We had the other day, like, when we had, like, a group discussion about the thing, we we described it as a veggie garden, common veggie garden, you know? Like, everybody, like, is taking care, like, 1 person plants the tomatoes, the other fixes the fence, the 1, whatever, takes the weeds out, the 1 puts a little bit of water on to everything, all together we make a salad out of the veggies that we, you know, like

I'm kind of, like, a little bit all over, like, you know, I got my fingers in London, I got my fingers in Greece, I got my fingers in New York, so I've been building my networks as well

Objectives

The objectives of New Studio are to create a collaborative environment where members can work together on projects while maintaining their individual autonomy. The collective aims to evolve together and contribute to the common good.

Methods

The methods used by New Studio include collaborative work on projects, with members contributing their individual skills and expertise. The collective uses new communication tools to facilitate collaboration and communication among members.

Results

The results of New Studio's collaborative approach include the ability to work on a wide range of projects, from product design to websites. The collective has also been able to attract new members and clients, with many projects coming through connections and networks.

Conclusions

The conclusions drawn from New Studio's experience are that a collaborative approach can be beneficial for creative practitioners, allowing them to work together on projects while maintaining their individual autonomy. The collective's approach has also allowed members to contribute to the common good and evolve together.