Self-funded: I would use my own savings, income from freelance/design work, or small loans to cover initial costs (production of kits, design, marketing, website). I would Keep costs low by starting with minimal viable products (e.g., a small batch of survival kits, zines, postcards). I could also Use pre-orders, crowdfunding, or small sales to generate early revenue.
Expenses to plan for:
Reinvest profits: Early profits from sales go back into production and expanding product range or distribution channels. I would also have to Increase marketing to reach more customers nationally.
Additional funding options: I could if needed also ****apply for Grants for social enterprises or disability-focused projects. There is always the option of Partnerships with neurodiversity advocacy groups or transport companies. The last option could be Sponsorship or collaborations with larger brands aligned with my mission.
Financial tracking: At this stage it would be at most importance to Keep detailed accounts separating operational costs, marketing, and R&D from profits.
Establish a charity or social enterprise: The next step would be to Set up a registered charity or a Community Interest Company. I would most likely need to Consult legal advice to understand charity law, tax benefits, and obligations.
Profits redirected: Profits from product sales funnel into the charity to fund gifting survival kits to those who can’t afford them. Potential to apply for charitable grants, donations, and fundraising to supplement income.
Scaling distribution: Then I will Expand the charity’s reach internationally through partnerships with local organisations, and Adapt products and communication for different cultural contexts and languages.
Sustainability: I will need to ****Develop diverse income streams: sales, grants, donations, crowdfunding, sponsorships.
Financial management tools: Use accounting software or hire part-time bookkeeping help as I grow.
Impact measurement: Track how many kits are gifted, user feedback, and community impact to strengthen grant applications and marketing.
Legal & tax compliance: Different countries have different rules for charities; I would consider hiring an expert when/If I go global.
| Phase | Funding Source | Profit Use | Key Actions |
|---|---|---|---|
| Start-up | Self-funded, early sales | Reinvest in production and marketing | Launch products, build brand awareness |
| Growth | Profits, grants, partnerships | Reinvest in expansion and product development | Scale sales nationally, grow marketing |
| Charity formation | Sales profits, donations, grants | Fund gifting kits, operational costs | Register charity, build governance structure |
| Global | Charity income, grants, donations | Expand gifting globally, admin | Partner internationally, adapt products |