It’s time to start creating my advertisement pieces. I deliberately left this stage until later in the project, so I could first develop a clear sense of my brand and visual style—and now that I have that, it’s time to move forward.
I want to create a collection of advertisements, including posters and motion graphics, that can be adapted into different sizes and formats. My plan is to include the logo on each design so they’re easy to place across walls, floors, or digital screens.
I’d already done some initial research before starting, so I went into this stage with a few things in mind. For the animated pieces, I knew I wanted minimal motion—subtle animations that wouldn’t distract from readability. This is especially important for neurodiverse audiences, who may find overly complex visuals difficult to process. I also knew I wanted to avoid using too much text. The goal is clarity and conciseness.
Above all, I want my work to stand out—bright and eye-catching to grab attention, yet simple and accessible to read and understand quickly.
For these advertisements, I need a clear and consistent statement that explains what they’re promoting: my pop-up store and, more specifically, my dyslexia-focused merch.
There are three key words I keep coming back to in this project: Confidence, Navigation, Dyslexia. I wanted all three reflected in my core messaging.
Here’s the statement I developed:
Lost in the Underground? You’re not alone.
Grab your Dyslexia Survival Kit and merch today to help you confidently navigate the chaos.
Look out for the Neuro Routes stand!
I had two potential directions for the animated advert. The first involved using the Neuro Routes logo and introducing movement into the letters, possibly creating an arrow to guide passengers toward the stand. I decided to explore this idea first to see how it would look.
What I liked:
It’s clean and simple—easy to read and not too distracting. It also uses all my dyslexia-friendly fonts, which is a key part of the brand.
What didn’t work so well:
The animation ended up being too long. If someone’s walking past, they wouldn’t be able to take in the message at a glance—they’d need to stop and watch for around 10–15 seconds, which isn’t practical on a busy commute. Another issue is that, while the animation is clear, it lacks colour or visual interest to really grab attention.