This week’s To-Do List.

1. Advert Concept

• [ ] Start developing your advert idea – format (motion, static, digital), tone, messaging, and where it would be shown.
• [ ] Explore different directions, side of tube, book marks.
• [ ] Will there be advertisement like a trial leading to the stool, create a story for how it could be used.

What is it, where is it, who is involved, when is it? Why? How?