HATO - Crowdfunded Website.

Snapshot

“Our work focuses on emotional connections and ideas that create opportunities for brands to truly resonate with their audiences. Our projects are recognised for their playful and progressive approach, often bringing new perspectives to common ways of thinking, winning awards from Webby to the Good Design Award.”

Synopsis

HATO is a creative studio with offices in London and Hong Kong, offering design and production services through various mediums. They have a publishing house, concept store, and studio that work together to explore new ideas. With over a decade of experience, they work with industries such as culture, hospitality, tech, and fashion, helping clients create strong brand connections with their audiences. Their projects are known for being playful and innovative, winning awards for their creative approach.

Their projects are known for being playful and innovative and have won several awards for their creative approach.

Inspiration

I found a lot of great inspiration on this website for my animated advert. They featured some really interesting pieces that used simple motion, like moving text over still imagery or measurements appearing on a static screen. I really enjoyed the subtlety of these techniques, and that’s the kind of feel I’d like to capture in my own work.

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