Whilst some initial work had been done before johnson banks were appointed, our first task was to establish a set of narrative scenarios that were shared at a staff conference, and online
Johnson Banks was tasked with rebranding Mozilla to be known as champions for a healthy Internet. The rebranding process involved establishing a narrative, finding a clear strategic direction, and creating a visual brand platform. The final design used the internet protocol idea and a custom font was created. The new design aims to unify Mozilla's sub-brands and communities with a flexible and memorable design.
Whilst some initial work had been done before johnson banks were appointed, our first task was to establish a set of narrative scenarios that were shared at a staff conference, and online This work was to lead to a clearer verbal positioning: ‘We want to be known as the champions for a healthy Internet The final font is carefully customised so the details that you see in the angles and serifs of the final logo carry across into the font itself
Mozilla wanted to be better known and understood by its audiences, beyond just its Firefox product and not-for-profit status.
The company aimed to show that it champions a healthy Internet, where individuals are in control of their online lives.
To achieve this, Mozilla decided to rebrand "in the open", sharing every significant stage of the process publicly.
The rebranding process involved establishing a narrative, finding a clear strategic direction, and creating a visual brand platform.
The final design used the internet protocol idea, which represents how people and knowledge are linked in a connected world.
The design is simple, memorable, and flexible, allowing for various messages, images, and type to be used.
A custom font was also created, which will be made available for free.
The new design aims to unify Mozilla's sub-brands and communities, and an imagery palette is being developed to cover a wide range of topics, including people, technology, and open-source.
