After exploring dyslexia symbolism last week, I developed some initial logo concepts that incorporate themes of misdirection, travel, confusion, and brains that are wired differently. These are rough sketches based on the original colour palettes I created earlier in the project. I like the idea of having designs that can work in multiple colourways, which would give me flexibility to offer different options in the store. So far, the first concept is standing out to me the most.
Idea One: The arrows represent misdirection and the struggle to find the right path. The question marks emphasize the confusion caused by unclear directions, and the small clock outlines symbolize the stress of watching the time and worrying about being late.
Idea Two: This is a simplified version of the first design. I was concerned that the original might be too busy for small-scale uses like a lanyard. While this version works better at small sizes, I’m less confident about how it looks when scaled up.
Idea Three: Inspired by the idea of our brains being wired differantly, this illustration plays on the idea of a brain being ‘plugged in’ or wired differently. I find it visually impactful, but I’m unsure how well it compares to the other two designs.
IDEA ONE
IDEA TWO
IDEA THREE
IDEA FOUR
NeuroRoutes Pattern Design – Final Seamless Print
This seamless pattern was created as part of NeuroRoutes, a playful and thoughtful design-led initiative exploring neurodivergent ways of navigating the London Underground—specifically from the perspective of someone who is dyslexic and directionally challenged.
The final design features an energetic network of winding lines in pink, lime green, purple, blue, layered over a lilac background. These colourful paths mimic the experience of trying to follow complex signage and maps, often feeling tangled or unclear.
Instead of traditional wayfinding icons like signs or letters, the pattern emphasises footprints and brain illustrations, symbolising personal, embodied navigation and cognitive processing. The footprints represent movement, trial-and-error, and intuitive route-finding, while the brains reflect the diversity of thought and the idea that every mind maps the world differently.
The result is a tileable, visually rhythmic pattern that captures both the confusion and creativity that can arise from navigating space through a neurodivergent lens. It can be repeated infinitely without a clear beginning or end, mirroring the continuous loop of trial, learning, and adaptation that many people experience in everyday transit.