This weeks To-Do List.

1. Draft Pitch Deck Content

• [x] Write initial text under each heading on page 4 of the Pitch Deck brief.
• [x] Start outlining your ideas using bullet points to show the direction you're heading in.

2. Store Layouts & Visual Style (Max 2 hours)

• [x] Develop visual ideas for store layout and pop-up display.
• [x] Explore colour palettes, materials, and possible configurations.
• [x] Keep this phase time-limited to 2 hours to stay focused.

3. Design Experimentation & Merchandising (Max 10 hours)

• [x] Spend up to 10 hours experimenting with design ideas (e.g. type, layout, textures, illustration).
• [x] Think about how your branding and logo can be applied across merchandise.
• [x] Sketch out designs for each merch item.
• [x] For each item, write 4–6 bullet points explaining the concept, design decisions, and how it connects to the overall brand.

4. Guide Content Development

• [x] Begin drafting initial ideas for the Guide – structure, tone of voice, types of content, visual approach, and accessibility.

5. Advert Concept

• [ ] Start developing your advert idea – format (motion, static, digital), tone, messaging, and where it would be shown.
• [ ] Make rough notes or sketches to explore different directions.