Why Travel Aids for Dyslexic & Neurodivergent Users are Critical

Travel isn’t just about moving from A to B—it’s a cognitive challenge, especially on the London Underground. Dyslexic travellers often face specific hurdles: processing symptoms (e.g., reading, sequencing, memory), information overload, and sensory stress. Research from UWE Bristol highlights that dyslexia-related symptoms—like difficulties with numeric processing, wayfinding, and working memory—can be “exacerbated … under stressful conditions” when travelling.

Public-transport accessibility for disabled users is still lagging. The Guardian reported that two-thirds of passengers with disabilities experienced barriers on UK trains, including unclear announcements and ticket-machine challenges. Systemic issues in UK transport (e.g., crowding, inconsistent staff support) disproportionately affect those with hidden or cognitive disabilities.

Neurodivergent-focused research (Autistica, 2024) confirms that all travellers—not just those formally diagnosed—face four major barriers: physical design, communication clarity, journey unpredictability, and others’ attitudes. These stressors can lead to isolation, anxiety, and reduced independence.

Core Design Principles for NeuroRoutes Merch

To truly serve neurodivergent travellers, merchandise must:

1. Signal moderation – discreetly “in the know” without shouting.
2. Aid memory & planning – intuitive tools, not digital reliance alone.
3. Reduce sensory overload – tactile or context tools to soothe.
4. Enhance emotional well-being – empower rather than label.

“Assistive yet inclusive” is our motto, tools that anyone might use, but neurodivergent travellers especially benefit from.

Product Line – Detailed Rationale & Research Support

NeuroRoutes Identification Lanyard

• Design: Muted but distinct colours; phrase like “Mind Maps Differently” along the side; discreet QR code linking to the forum for access to quick travel tips..
• Research: The Hidden Disabilities Sunflower Lanyard is recognized widely across UK transport (all rail companies, many airports) and helps signal needs discreetly. Personal accounts show it meaningfully improves service experiences in busy environments.
• Consideration: Critiques suggest these lanyards may reinforce ableist labeling (“not normal”). By crafting a tailored “NeuroRoutes” version with mixed messaging—both personal education and signalling—we balance empowerment with assistance.

Branded Multi-Ring Keychain

• Design: Logo-etched metal disc with 4–5 rings, colour-coded for travel essentials (Oyster Card, keys, meds, fidget tools, emergency QR card).
• Research: Dyslexia often includes poor working memory and sequencing challenges, leading to forgotten items. A physical system like this offers a structured routine point-of-use—helps anchor essential items.
• Benefit: Physical cues and consistency foster habits, while the distinct logo keyring reinforces brand identity.