Focus: Understanding / researching the regulations and laws around buying and selling in and around the London undergrounds.
Researching TfL’s commercial opportunities, including retail spaces in stations. The things there offering include:
Rename for fame - Rename a Tube station for 24-48 hours. Taking advantage of TfL’s iconic brand assets, this unique opportunity allows brands to generate extensive social media and press coverage by surprising and delighting customers as they travel through the station, as well as the millions passing by.
Example package could include rights to: • Change name on exterior roundels • Change name on interior roundels • Change the station name on platform friezes • Content creation, filming and photography throughout activation • Co-created content on TfL’s social media channels (3.6 million followers) • A joint press release • Homepage takeover on the TfL website
Bring your brand to life - Station animations offer a unique canvas in our Tube stations to showcase your brand and product. Station animations make for a great photo opportunity, often featured by the press across the world and shared widely on social media.
Example package could include rights to: • In-station performance • Experiential/in-station distribution • Themed internal roundels • Themed tannoy announcements • Internal themed vinyls • Content creation, filming and photography throughout activation • Co-created content on TfL’s social media channels (3.6 million followers) • A joint press release • Homepage takeover on the TfL website • Rights can be created across multiple stations
Get your brand across the line - Create a truly stand-out media moment, reach millions of Londoners and a global earned media audience by renaming one of our world-famous Tube lines, the first time we have done so with a partner brand.
Example package could include rights to: • Branded roundels across the line, with expanded presence at highest footfall stations • Line diagrams updated with the new line name • Themed tannoy announcements played across the line • Updated station signage where applicable • Experiential activations at key stations • Content creation, filming and photography at all stations
Put your brand in their hand - Gain direct access to commuters and visitors sightseeing, attending events, shopping and supporting sports events We offer more than 100 locations across the network for experiential bookings and sampling in our Tube stations, enabling your brand to reach thousands of Londoners.
Example package could include rights to:
Fly high over London - The cable car offers always-on brand presence in the thriving and regenerated Greenwich Peninsula, home to two world-famous venues – the ExCel Centre and The O2.