Top 10 Content Pages for Surviving the Underground

  1. “Before You Even Leave the House”

A chaotic checklist for people who forget things three times before walking out the door (bonus points for “keys, wallet, Oyster, dignity”).

Design Notes: Hand-drawn style checklist with messy annotations. Maybe a sticker-style layout or tick boxes with sarcastic add-ons.

  1. “Maps Are Liars: A Guide to Reading the Tube Map Without Crying”

An irreverent breakdown of why the Tube map isn’t to scale, and how to pretend you know what you're doing.

Design Notes: Use the classic London Underground map as a base reference, but exaggerate or distort it to show how misleading it can feel in real life.

  1. “Northbound, Southbound, Confused-bound”

A breakdown of directions and line terminology for people who are tired of pretending to know where north is.

Design Notes: Play on the North bound Northern Line and similar naming quirks. Arrows pointing in conflicting directions, use of bold directional typography.

Animation Notes: could animate the words moving around and south and north switching?

  1. “Escalator Etiquette for Anxious People”

Left side, right side, don’t make eye contact. Also: what to do when someone stands behind you too close.

Design Notes: Illustrated escalator with stick-figure-style characters in relatable poses. Zoom-ins of facial expressions. Considering a comic book layout with "safe zones."

  1. “People, Noise, and Other Overstimulating Hazards”