This week we will be considering brief analysis, strategy, brand thinking, global difference and client engagement.
Last week we asked you to choose an industry live brief, start to unpack it and plan your creative strategy. This stage of development is crucial for ascertaining key areas of design specialism, positioning, scope, goals and brand insights.
Remember that as you continue to develop your strategy and project plan you should also being outlining how your ideas can be applied across different media channels, outlining target audiences and considering the most appropriate medium within which to develop a final outcome.
The lecture this week will continue to present a series of creative practitioner case studies. The interviewees will explain how they develop approaches for specific audiences, and how they develop particular strategies in a global market.