Below is this week’s list of materials. For the full module resource list, please refer to Talis Resource List. We encourage you to also go beyond and carry out your own independent research into themes delivered. Do not forget to use the Ideas Wall to share new ideas and thoughts.
Chapter 11: An example of a design brief. (Pages 141 – 160)
Chapter 12: Anticipating and overcoming obstacles. (Pages 161 – 166)
Chapter 13: Creating a plan for moving ahead. (Pages 167 – 172)
Chapters 11 to 13 of Phillips’ Creating the Perfect Design Brief provide a practical guide to creating effective design briefs, anticipating challenges in design projects, and establishing actionable plans. Using a detailed example of a design brief, the text demonstrates how clear communication, structured objectives, and careful planning ensure the success of design projects within business constraints.
The chapters highlight that a well-crafted design brief is central to aligning client expectations and designer creativity. Common obstacles such as unclear briefs, communication gaps, and resource limitations can be mitigated through early clarification, consistent documentation, and proactive problem-solving. Planning, including defining tasks, timelines, responsibilities, and monitoring processes, is crucial for keeping projects on track and achieving intended outcomes.
The primary objective of these chapters is to provide designers and clients with strategies for producing a concise, actionable brief and for managing projects effectively. Additionally, the chapters aim to guide readers in anticipating potential project obstacles and developing structured plans to ensure timely and successful delivery of design solutions.
Phillips employs a case-study approach using a detailed example of a real design brief. The text breaks down each component of the brief, illustrating how objectives, audience insights, deliverables, constraints, and success measures are defined. The chapters also describe strategies for managing challenges and outline practical steps for planning project stages, allocating responsibilities, and monitoring progress.
The practical outcome is a clear framework that allows designers to transform client needs into actionable design projects. By following the guidance, designers can reduce misunderstandings, avoid delays, and deliver outcomes that meet both creative and business goals. The chapters emphasize that proactive communication and structured planning improve project efficiency and client satisfaction.
Phillips concludes that success in design projects relies on clarity, foresight, and organization. A strong design brief combined with anticipation of obstacles and a detailed action plan ensures that design projects are delivered efficiently, creatively, and within constraints. Effective collaboration and ongoing communication between designers and clients are essential throughout the process to maintain alignment and achieve objectives.