This is the fifth lecture and the first for ‘Industry Set’, which is the second project brief in the ‘Applications and Interactions’ module. This week we introduce the new creative practitioner case study interview series, which offers insight into identifying, developing, project managing and delivering industry projects.
This week the creative practitioners answer the question:
– How do you research and identify new industry projects or opportunities that you would like to participate in?
The discussion involves designers and directors from various studios, including FELD, Accept & Proceed, Studio Dumbar, and Eden Spiekermann, sharing their experiences and approaches to project selection, personal preference, and exploring new areas of interest.
A key finding is that personal preference plays a significant role in project selection, but it's also important to explore new areas and take detours to discover new things and refresh one's perspective. Another key finding is the importance of having a good team and structure in place to manage projects and allow designers to focus on their work.
The key finding is that Eden Spiekermann focuses on solving business problems with design, and they approach new projects by identifying opportunities that match their skill set and interests.
Yeah, I'm coming from a project management point of view, and I manage a small team of project managers, and we, we work with the operations team to really bring the project's life through from, starting through to, to end.
We realised our management of these things wasn't very good because we, we were concentrating on the design first and foremost.
The objectives of the designers and directors include creating a multidisciplinary design studio, working on projects that align with their values and interests, and exploring new areas of design. Another objective is to work with clients who are making a positive impact and to use design to drive positive change.
The methods used by the designers and directors include self-initiated projects, research, and collaboration with clients and other designers. Another method is to attend conferences and events to stay up-to-date with industry trends and network with potential clients.
The method used by Eden Spiekermann is to focus on a few industries where they have already done projects, such as mobility, healthcare, and automotive, to become more knowledgeable and have a better conversation with clients.