This week we will explore concept development, research methodologies and development processes.
Over the past few weeks you’ve unpacked your chosen brief and analysed relevant themes, trends and stories that can be utilised to help you reach the goals outlined in your strategy and project plan.
This week we want you to utilise your research and evaluation to develop initial concepts and explore potential visual directions for your final outcome.
At this stage it is important to remember not to work in a vacuum and to take part in discussions. The feedback you receive from peers, staff, research groups and industry professionals will all be invaluable. Be sure to share concepts in the early stages of development, as the insights you gather can offer a fresh perspective on your project and lead you into new directions.
We want you to be brave, innovative and really push your ideas above and beyond the project strategy. Step out of your comfort zone and take risks.