Webinar with Theresa.

Design Development Week — Key Notes

1. Feeling stuck is a normal stage in the process

You now have a large amount of research and must refine it. This stage is about distilling, editing, and making decisions.

Key strategies:

• Look beyond the main theme for cultural, thematic and unexpected connections
• Identify what you do not want your project to become
• Define what makes your idea distinct from existing work

2. Test and communicate your ideas

The ability to clearly explain the project develops through practice.

Recommendations:

• Present the concept to someone unfamiliar to identify strengths and weak points
• Focus on clarity of communication, not just aesthetics
• Include development work, not only finished visuals

3. Manage your time with discipline

Parkinson’s Law: work expands to fill the time available.

Actions to take:

• Set short, realistic deadlines
• Prioritise the core strategy of the project