To communicate my brands identity, I developed a visual direction that reflected warmth, familiarity, and modern practicality. The brand combines a clean, neutral base palette with soft, nostalgic tones such as peach and off-white, evoking the early 2000s aesthetic that inspired the blanket’s design.
Advertising for my brand would focus on authenticity and relatability. Instead of polished, studio-style imagery, the campaign would use real travel settings, beaches, hostels, trains, capturing moments of rest and reflection between journeys. The aim would be to show the product as part of everyday travel, highlighting its adaptability rather than presenting it as a luxury item. Social media platforms such as Instagram and TikTok would be the most effective channels for reaching the 20–25-year-old audience, supported by visual storytelling that blends nostalgia with practicality.
The branding is designed to be simple, honest, and portable, just like the product itself. It reflects a lifestyle built on movement, comfort, and individuality.