Notes
Background
- Experimental Jetset is a graphic design collective from Amsterdam.
- Founded in 1997 by Marieke Stolk, Erwin Brinkers, and Danny van den Dungen.
- Known for work in printed matter, installations, and visual identities.
Design Philosophy
- They describe their approach as “turning language into objects.”
- Interested in the material and physical qualities of design, not just visuals.
- Aim for design to be autonomous, with its own internal logic.
Typography
- Frequent use of Helvetica and neutral typefaces.
- Typography treated as both functional and conceptual.
- Text carries risks: it invites detailed critique and interpretation.
Influences and Context
- Inspired by Dutch modernism, punk zines, and protest culture.
- See late Modernism as part of everyday Dutch culture.
- Collective identity allows both shared and individual contributions.
Projects and Work
- Known for printed publications, exhibition identities, and installations.