Notes

Background

• Experimental Jetset is a graphic design collective from Amsterdam.
• Founded in 1997 by Marieke Stolk, Erwin Brinkers, and Danny van den Dungen.
• Known for work in printed matter, installations, and visual identities.

Design Philosophy

• They describe their approach as “turning language into objects.”
• Interested in the material and physical qualities of design, not just visuals.
• Aim for design to be autonomous, with its own internal logic.

Typography

• Frequent use of Helvetica and neutral typefaces.
• Typography treated as both functional and conceptual.
• Text carries risks: it invites detailed critique and interpretation.

Influences and Context

• Inspired by Dutch modernism, punk zines, and protest culture.
• See late Modernism as part of everyday Dutch culture.
• Collective identity allows both shared and individual contributions.

Projects and Work

• Known for printed publications, exhibition identities, and installations.