This week we will be looking at positioning, trends, mapping emergent themes, moods and stories.
Over the last two weeks you have been working on a live industry project brief, evaluated the strengths and weaknesses of related work, and developed a strategy and project plan to guide your project over the duration of this module.
We now move into the third phase of project development, where we expect you to expand on your strategy and project plan. In in particular we would encourage you to look outward and analyse related themes that are being explored elsewhere in the creative industries. These could be, for example, researching trends in visual culture, science, technology, media, ethnography, writing, colour theory or production techniques.
Remember that careful planning and strategic alignment will ensure that your project is addressing the requirements of your chosen brief and help you to reach your target audience.
To help you with your analysis of current themes, trends and mood, we suggest that you look at the output of trend forecasters, such as the Future Laboratory, a renowned futures consultancy who blend trend forecasting, consumer insight, foresight, brand strategy and innovation to help future-proof organisations. This week’s lecture contributors will also answer questions about strategic project positioning.