For the seventh lecture we continue to present our creative practitioner interview series, which offers insight into identifying, developing, project managing and completing an industry focused project.
This week the creative practitioners answer the following question:
– How do themes and trend forecasts help to ensure a project is planned and positioned effectively to deliver its strategic goals?
The discussion revolves around the importance of understanding trends, particularly in the design and technology industries, and how to effectively identify and utilize them to drive innovation and stay ahead of the curve.
The discussion revolves around the importance of understanding trends, particularly in the design and technology industries, and how to effectively identify and utilize them to drive innovation and stay ahead of the curve.
A key finding is that trends can be both beneficial and overwhelming, and it's essential to develop a filter to navigate through the vast amount of information available. Another key finding is that understanding current themes and trends is crucial for helping clients and delivering successful projects.
I have a, well, I have a, kind of, a complicated relationship with, with that word because, on 1 hand, I feel a trend can be something very interesting if it is something that you can come up with, where you anticipate something, where you feel like, okay, there is a niche or something that's happening in the technical world, in the social world, in a design world, it doesn't really matter where, but something, something needs to change
This is why I feel the word trend can be something very good because it comes from this position of things are not good, we need to change them
The objectives of the discussion appear to be exploring the role of trends in the design and technology industries, understanding how to identify and utilize trends effectively, and developing strategies for staying ahead of the curve.
The methods used to identify and utilize trends include conducting research, looking beyond one's domain of work, and challenging oneself to consider different perspectives. Additionally, dedicating time to explore technologies and current trends, as well as sharing knowledge within teams, can be effective methods.