Weekly Mentor Notes.

This week, my ILP tutor and I discussed the importance of using my feedback from the last project to fully understand how to achieve the best outcome in this new, final project.

Below are my notes:

Main takeaway: The overall feedback was that the project had strong research, good production value and an interesting concept, but the outcome felt too predetermined. I moved too quickly towards creating a book before fully considering the audience (outcome should be based on your chosen audience), strategy and how the work would exist in the real world. The project needed more critical thinking around why the chosen format was the most appropriate way to communicate the idea.

Strengths:

• Good primary and secondary research
• Strong production value and good title
• Good moments of analysis, especially page 15
• Interesting future expansion ideas (it was suggested this would have made a better project)
• Strong collaborations section, just not enough of it

Main areas to improve:

• Be more creative (main feedback)
• Avoid deciding on the outcome too early
• The audience should be the deciding factor for your project, therefore early in your document
• Let research and audience lead the concept development
• Introduce the audience much earlier in the project
• Think more strategically about how the work will be experienced
• Consider where the work exists physically and how people engage with it
• Develop stronger storytelling and audience journey
• Push ideas further and think more imaginatively/disruptively